Alexandra Moura, a fashion label established in Lisbon, Portugal, is known for creating avant-garde collections for men and women that express their personalities and creativity. Moura's collections reinterpret conventional fashion with a creative perspective that makes them unique, dynamic, and downright entertaining.
Through Seamm, we will definitely reach more young people with particular interests in technology but also in fashion.
Brand Manager, Alexandra Moura
Alexandra Moura & Seamm Limited Drop
A digital-only collection includes joggers with a bold, black-and-white design and a jacket with Ms. Moura’s signature black-and-white cowhide pattern. Available in Alexandra Moura’s online shop and the Seamm marketplace in digital form.
Diogo Sousa on collaboration with Seamm, about increasing the audience and the impact of technology
How do you expect Seamm to complement and amplify your existing market and sales?
In the near future, we hope Seamm will grow our sales with an audience that, previously, didn’t even know our brand existed.
What’s your vision for partnering with a unique platform that grows brand awareness with younger audiences?
Young people are the future, so it's critical for brands to be connected with them.
What’s the overall impact of having this technology as part of your toolkit?
The notoriety and recognition of being an innovative brand.
Contract signed and preparation started
Choosing physical items for digitizing
Collecting detailed photos, patterns, prints, logos, details, and materials
3D modeling of coats and re-modeling for Decentraland
Publishing and promotion
Publishing on the Seamm marketplace and the Decentraland marketplace
So far, partnering with Seamm has been a very pleasant and enriching experience.