Alexandra Moura

CLIENT

Alexandra Moura, a fashion label established in Lisbon, Portugal, is known for creating avant-garde collections for men and women that express their personalities and creativity. Moura's collections reinterpret conventional fashion with a creative perspective that makes them unique, dynamic, and downright entertaining.

www.alexandramoura.com

Solution

Digital-only collections

Through Seamm, we will definitely reach more young people with particular interests in technology but also in fashion.

Jin Fiona YAN, Founder Clear to Rain

Diogo Sousa

Brand Manager, Alexandra Moura

OUR WORK

Alexandra Moura & Seamm Limited Drop

A digital-only collection includes joggers with a bold, black-and-white design and a jacket with Ms. Moura’s signature black-and-white cowhide pattern. Available in Alexandra Moura’s online shop and the Seamm marketplace in digital form.

Diogo Sousa on collaboration with Seamm, about increasing the audience and the impact of technology

How do you expect Seamm to complement and amplify your existing market and sales?

In the near future, we hope Seamm will grow our sales with an audience that, previously, didn’t even know our brand existed.

What’s your vision for partnering with a unique platform that grows brand awareness with younger audiences?

Young people are the future, so it's critical for brands to be connected with them.

What’s the overall impact of having this technology as part of your toolkit? 

The notoriety and recognition of being an innovative brand.

timeline
September
Contract signed and preparation started
Choosing physical items for digitizing
Collecting detailed photos, patterns, prints, logos, details, and materials
October
3D modeling
3D modeling of coats and re-modeling for Decentraland
Publishing and promotion
Publishing on the Seamm marketplace and the Decentraland marketplace
Marketing co-promotion
Results

So far, partnering with Seamm has been a very pleasant and enriching experience.

Jin Fiona YAN, Founder Clear to Rain

Diogo Sousa

Brand Manager, Alexandra Moura

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explore more case studies
Martina Spetlova
The phygital jacket is available in physical form at Selfridges and digital form on the Seamm marketplace.
Discover more
Artflash Armenia
The digital twins in the Abstraction collection are digital replicas of real-world clothing items.
Discover more

For business inquiries, please contact us

Send an email to Seamm outlining your desired project, deadlines, and, if possible, examples of the collections you wish to digitize.

partnerships@seamm.io