Artflash Armenia

CLIENT

ArtFlash Armenia has discovered a number of today’s most sought-after contemporary artists and collaborated with the world's most prestigious art organizations. By combining art and fashion, ArtFlash aims to make art more accessible and a larger part of people's daily life.

www.artflash.store

Solution

Phygital collection “Abstraction x Seamm” by Yaroslav Shein

We anticipate that the incorporation of digital fashion technology into our board will allow us to reach a wider audience (gamers, etc.), conduct a successful PR campaign, and create content that has the potential to go viral thanks to its timeliness.

Emily Manvelyan

Founder Art Flash Armenia

OUR WORK

The Abstraction of pure energy

In collaboration with contemporary artist Yaroslav Shein, Seamm and The ART FLASH ARMENIA are releasing the collection, Abstraction, based on Mr. Shein’s paintings. These works embody the primal revelation of man's physical presence in this world and are set apart by the artist’s unique use of color, material, and technique.

The digital twins in the Abstraction collection are digital replicas of real-world clothing items. A unique identifier verifies the item’s authenticity in virtual worlds, and contains information about the purchased model including materials and the collection’s history.

Every physical item in the collection is labeled with a unique QR code that allows customers to get a digital twin of their item directly from Seamm.

Get ready for the abstraction meta looks

Avatars can now wear digital twins in Decentraland via Seamm Transfer, and will also be able to wear digital twins in video games and other virtual worlds soon!