Martina Spetlova

CLIENT
Martina Spetlova is a London-based fashion designer whose sustainable designs are immediately recognizable for their use of hand-woven leathers in surprising juxtaposition.
www.martinaspetlova.com
Solution
3D modelling, Phygital
I am already using technology in my work by embedding NFC chips into my pieces to communicate my brand values and transparency in my supply chain and so tapping into the virtual world feels like a natural progression.
Jin Fiona YAN, Founder Clear to Rain

Martina Spetlova

Founder Matina Spetlova

our work
Martina Spetlova & Seamm Limited Drop
The phygital jacket is available in physical form at Selfridges and digital form on the Seamm marketplace. It’s also ready to wear as a wearable in Decentraland.
Martina Spetlova on her collaboration with Seamm, evolving customer needs, and technology’s role in the fashion industry.
What is Seamm?

Seamm app is a digital fashion wardrobe that brings real-world styles to virtual worlds, like games and metaverses.

What is a QR code included in a Phygital item?

QR codes are included with the real-world version of a phygital item. By scanning the QR code, a user can claim and authenticate the digital version of their item to wear in virtual worlds.

timeline
September
Publishing, printing and promotion
Chose physical items to digitize
Detailed photos, patterns, prints, logos, details, and materials collected
October
3D modeling
3D modeling of coats and re-modeling for Decentraland
Publishing on the Seamm marketplace and the Decentraland marketplace
October
Publishing, printing and promotion
QR tag printed
Marketing co-promotion
Results
Starting this year, I am creating new samples in CLO 3D to enhance the ethics behind my brand and to eliminate waste. Working with Seamm will bring the opportunity to connect with new and much younger audiences. But mainly, this partnership creates new ways for people to discover and experience my pieces.
Jin Fiona YAN, Founder Clear to Rain

Martina Spetlova

Founder Matina Spetlova

explore more case studies

For business inquiries, please contact us

Send an email to Seamm outlining your desired project, deadlines, and, if possible, examples of the collections you wish to digitize.

partnerships@seamm.io