It can similarly improve customer experience and customers need change. Traditionally, the fashion industry has created beautiful things and expects the consumer to follow them whereas now, millennials have grown up in a world where technology is calibrated to their needs, so they expect their needs to be met by the brands they follow. Fashion brands are now more consumer-centric.
The ever-growing digital world continues to open up new opportunities, both in the creative process and the way we interact with fashion. Incredible products are growing out of interdisciplinary collaborations, using the skills of scientists, computer engineers, manufacturers, and designers and that excites me.