Martina Spetlova

CLIENT
Martina Spetlova is a London-based fashion designer whose sustainable designs are immediately recognizable for their use of hand-woven leathers in surprising juxtaposition.
Solution
3D modelling, Phygital
I am already using technology in my work by embedding NFC chips into my pieces to communicate my brand values and transparency in my supply chain and so tapping into the virtual world feels like a natural progression.
Jin Fiona YAN, Founder Clear to Rain

Martina Spetlova

Founder Martina Spetlova

our work
Martina Spetlova & Seamm Limited Drop
The phygital jacket is available in physical form at Selfridges and digital form on the Seamm marketplace. It’s also ready to wear as a wearable in Decentraland.
Martina Spetlova on her collaboration with Seamm, evolving customer needs, and technology’s role in the fashion industry.
Why does partnering with Seamm and the use of phygital QR codes benefit your clients and the fashion industry?

It can similarly improve customer experience and customers need change. Traditionally, the fashion industry has created beautiful things and expects the consumer to follow them whereas now, millennials have grown up in a world where technology is calibrated to their needs, so they expect their needs to be met by the brands they follow. Fashion brands are now more consumer-centric.

What role will technology play in the future of the fashion industry, and how do you hope to be part of this change?

The ever-growing digital world continues to open up new opportunities, both in the creative process and the way we interact with fashion. Incredible products are growing out of interdisciplinary collaborations, using the skills of scientists, computer engineers, manufacturers, and designers and that excites me.

timeline
September
Publishing, printing and promotion
Chose physical items to digitize
Detailed photos, patterns, prints, logos, details, and materials collected
October
3D modeling
3D modeling of coats and re-modeling for Decentraland
Publishing on the Seamm marketplace and the Decentraland marketplace
Publishing, printing and promotion
QR tag printed
Marketing co-promotion
timeline
September
Publishing, printing and promotion
Chose physical items to digitize
Detailed photos, patterns, prints, logos, details, and materials collected
October
3D modeling
3D modeling of coats and re-modeling for Decentraland
Publishing on the Seamm marketplace and the Decentraland marketplace
Publishing, printing and promotion
QR tag printed
Marketing co-promotion
Results
Starting this year, I am creating new samples in CLO 3D to enhance the ethics behind my brand and to eliminate waste. Working with Seamm will bring the opportunity to connect with new and much younger audiences. But mainly, this partnership creates new ways for people to discover and experience my pieces.
Jin Fiona YAN, Founder Clear to Rain

Martina Spetlova

Founder Martina Spetlova

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For business inquiries, please contact us

Send an email to Seamm outlining your desired project, deadlines, and, if possible, examples of the collections you wish to digitize.

partnerships@seamm.io