Martina Spetlova

CLIENT

Martina Spetlova is a London-based fashion designer whose sustainable designs are immediately recognizable for their use of hand-woven leathers in surprising juxtaposition.

www.martinaspetlova.com

Solution

3D modelling, Phygital

I am already using technology in my work by embedding NFC chips into my pieces to communicate my brand values and transparency in my supply chain and so tapping into the virtual world feels like a natural progression.

Martina Spetlova

Founder Martina Spetlova

our work

Martina Spetlova & Seamm Limited Drop

The phygital jacket is available in physical form at Selfridges and digital form on the Seamm marketplace. It’s also ready to wear as a wearable in Decentraland.

Martina Spetlova on her collaboration with Seamm, evolving customer needs, and technology’s role in the fashion industry.

Why does partnering with Seamm and the use of phygital QR codes benefit your clients and the fashion industry?

It can similarly improve customer experience and customers need change. Traditionally, the fashion industry has created beautiful things and expects the consumer to follow them whereas now, millennials have grown up in a world where technology is calibrated to their needs, so they expect their needs to be met by the brands they follow. Fashion brands are now more consumer-centric.

What role will technology play in the future of the fashion industry, and how do you hope to be part of this change?

The ever-growing digital world continues to open up new opportunities, both in the creative process and the way we interact with fashion. Incredible products are growing out of interdisciplinary collaborations, using the skills of scientists, computer engineers, manufacturers, and designers and that excites me.

Martina Spetlova's Patchwork jacket in Selfridges, London

timeline

September

Publishing, printing and promotion

Chose physical items to digitize

Detailed photos, patterns, prints, logos, details, and materials collected

October

3D modeling

3D modeling of coats and re-modeling for Decentraland

Publishing on the Seamm marketplace and the Decentraland marketplace

Publishing, printing and promotion

QR tag printed

Marketing co-promotion

timeline

September

Publishing, printing and promotion

Chose physical items to digitize

Detailed photos, patterns, prints, logos, details, and materials collected

October

3D modeling
‍

3D modeling of coats and re-modeling for Decentraland

Publishing on the Seamm marketplace and the Decentraland marketplace

Publishing, printing and promotion

QR tag printed

Marketing co-promotion

Results

Starting this year, I am creating new samples in CLO 3D to enhance the ethics behind my brand and to eliminate waste. Working with Seamm will bring the opportunity to connect with new and much younger audiences. But mainly, this partnership creates new ways for people to discover and experience my pieces.

Martina Spetlova

Founder Martina Spetlova

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