CLIENT

Martina Spetlova is a London-based fashion designer whose sustainable designs are immediately recognizable for their use of hand-woven leathers in surprising juxtaposition.

www.martinaspetlova.com

Solution

3D modelling, Phygital

I am already using technology in my work by embedding NFC chips into my pieces to communicate my brand values and transparency in my supply chain and so tapping into the virtual world feels like a natural progression.

Martina Spetlova

Founder Matina Spetlova

our work

Martina Spetlova & Seamm Limited Drop

The phygital jacket is available in physical form at Selfridges and digital form on the Seamm marketplace. It’s also ready to wear as a wearable in Decentraland.

Martina Spetlova on her collaboration with Seamm, evolving customer needs, and technology’s role in the fashion industry.

What is Seamm?

Seamm app is a digital fashion wardrobe that brings real-world styles to virtual worlds, like games and metaverses.

What is a QR code included in a Phygital item?

QR codes are included with the real-world version of a phygital item. By scanning the QR code, a user can claim and authenticate the digital version of their item to wear in virtual worlds.

timeline

September

Publishing, printing and promotion

Chose physical items to digitize

Detailed photos, patterns, prints, logos, details, and materials collected

October

3D modeling

3D modeling of coats and re-modeling for Decentraland

Publishing on the Seamm marketplace and the Decentraland marketplace

October

Publishing, printing and promotion

QR tag printed

Marketing co-promotion

Results

Starting this year, I am creating new samples in CLO 3D to enhance the ethics behind my brand and to eliminate waste. Working with Seamm will bring the opportunity to connect with new and much younger audiences. But mainly, this partnership creates new ways for people to discover and experience my pieces.

Martina Spetlova

Founder Matina Spetlova

For business inquiries, please contact us

Send an email to Seamm outlining your desired project, deadlines, and, if possible, examples of the collections you wish to digitize.

partnerships@seamm.io