Clear to rain

CLIENT

Shanghai-based fashion brand Clear to Rain uses eco-friendly and biodegradable fabrics, works to maximize the fabric’s functionality and longevity, and incorporates cutting-edge design techniques.

www.cleartorainofficial.com

Solution

Phygital collection

I expect that by collaborating with Seamm, we can develop a new form of products and build a fresh channel of distribution in a different dimension, reaching more potential customers worldwide, extending our marketing audience in the digital area, furthermore enhancing our sales and profit.

Jin Fiona YAN, Founder Clear to Rain

Jin Fiona Yan

Founder Clear to rain

OUR WORK

Clear to rain & Seamm Limited Drop

BlueTower print maxi raincoat and Print Hooded Jacket are available on the Seamm marketplace and ready to wear as wearables in Decentraland. Physical versions are on the brand’s online shop.

Jin Fiona Yan on collaboration with Seamm, attracting a new audience, and using of new technologies.

What is the expected effect of having this technology on board?

For further explanation of the new channel of distribution, we expect that this new tech can bring changes to the traditional mode of the fashion industry, opening more possibilities for our fashion design, production, marketing, and selling process. For the supplement, I also think that having this technology on board can help us to solve problems in a sustainable way or cope with the inevitable crisis in physical operation.

What's your vision of acquiring a unique platform granting access to a younger audience?

It can be developed as a community of our new audience group which can be deemed as a potential consumer increment. It will facilitate us to better communicate with our customers. On the platform, we can promote our products ahead of the physical ones coming out, mapping the market in advance, breaking the traditional process of production and retailing, and saving more time and costs no matter for the better of profit augmentation or for sustainability

In what way do you believe Seamm will help increase your brand awareness?

I believe that Seamm can play a vital role in helping our brand enter a new market. Meta and Web 3.0 will be the future trend, and collaborating with Seamm can be a long-term way of branding for us, which will include the co-development of assets, co-marketing, and may be more opportunities to cooperate in the future. All of these can attract more attention to the brand, broaden our audiences to be aware of our concept and value, and by purchasing our assets, leads more potential customers to follow our brand.

timeline
September
Contract signed, preparation started
Chose physical items to digitize
Detailed photos, patterns, prints, logos, details, and materials collected
October
3D modeling
3D modeling of coats and re-modeling for Decentraland
Publishing, printing and promotion
Publishing on the Seamm marketplace and the Decentraland marketplace
QR tag printed
Marketing co-promotion
Results

I am very pleased to work with Seamm.Our collaboration's been very smooth and interesting. Seamm team is energetic and professional, respecting our brand's value and differentiation, helping us form a more clear vision towards Digitizing and Meta. We obtained a lot of useful advice about product targeting and creation from Seamm which was very inspiring.

Jin Fiona YAN, Founder Clear to Rain

Jin Fiona Yan

Founder Clear to rain

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The phygital jacket is available in physical form at Selfridges and digital form on the Seamm marketplace.
Discover more
Artflash Armenia
The digital twins in the Abstraction collection are digital replicas of real-world clothing items.
Discover more

For business inquiries, please contact us

Send an email to Seamm outlining your desired project, deadlines, and, if possible, examples of the collections you wish to digitize.

partnerships@seamm.io