How Does Digital Fashion Work?

Jun 28, 2023

  • Digital Fashion 101
  • Luxury brands' virtual runway spectaculars
  • Fashion meets gaming
  • Revolutionizing shopping: virtual try-on experience
  • Guide for beginners

In a stunning convergence of technology and fashion, the industry finds itself at the precipice of a digital revolution. The emergence of a new generation of technology, combined with the rapid development of virtual worlds and immersive gaming experiences, has propelled the fashion industry into uncharted territory. Traditional runways and brick-and-mortar stores are making way for a digital landscape where fashion aficionados can create, experiment, and express themselves like never before. With the virtual realm offering endless possibilities, designers, brands, and consumers alike are diving headfirst into this brave new digital frontier as the fashion industry undergoes a transformation that blurs the boundaries between reality and the virtual realm.

Luxe Brands Create Virtual Runway Spectacles

Leading luxury fashion brands, such as Gucci and Balenciaga, have delved into the world of virtual reality (VR) to captivate audiences with awe-inspiring digital runway shows. By hosting virtual fashion events and partnering with VR specialists, these fashion powerhouses can showcase their latest collections in immersive and interactive environments, transcending geographical constraints and reaching a global audience. From digitized models to hyper-realistic virtual venues, these virtual runway spectacles provide an avant-garde experience that merges fashion, art, and technology.

Photo: Courtesy of Balenciaga

Digital Collaboration Blurs the Line Between Fashion and Gaming

Collaborations between fashion and gaming have given rise to groundbreaking initiatives where virtual worlds and games serve as platforms for fashion-forward creativity. In one such collaboration, Burberry unveiled two new skins for the mobile game 'Honour of Kings' character Yao. The two creations referenced Burberry’s signature check and its recent SS21 collection, respectively. This fusion of fashion and gaming not only introduces a new revenue stream but also offers fashion brands an opportunity to engage with a vast and diverse audience, blending real-world fashion with the digital realm.

Virtual Try-On Experiences Revolutionize Shopping

With the rise of augmented reality (AR) technology, fashion brands are embracing virtual try-on experiences to revolutionize the way consumers shop. By leveraging AR technology, companies like Nike and Zara enable shoppers to virtually try on clothes and accessories through smartphone apps or in-store mirrors. This innovative approach allows customers to visualize how a particular garment will look and fit without physically trying it on, enhancing convenience and reducing the need for returns. Virtual try-on experiences not only cater to the changing preferences of digitally savvy consumers but also empower them to make more confident purchasing decisions.

Review "How Digital Fashion Works" for novices

For this review, we will be using the Seamm App. It offers users a unique and immersive experience through its digital fashion wardrobe and marketplace, which showcase collections from well-known and local brands. The app also includes various features like AR, customization items, and transferring to games.

Getting Started:
To embark on your digital fashion journey with Seamm, the first step is to download the app from your mobile device's app store. Once installed, the user is prompted to sign in and create their personalized account. With a few simple setup steps, you're ready to delve into the realm of digital fashion.

Exploring the Digital Wardrobe:
Upon signing in, the user is greeted with their digital wardrobe, stocked with the Seamm digital collection. This collection serves as a foundation for users to explore and experiment with digital fashion items such as jackets, pants, sneakers, and sunglasses.

Customize and AR

An Immersive Experience:
Seamm offers a one-of-a-kind digital experience, allowing you to customize your digital fashion items and try them on in real-time using augmented reality (AR) technology. By leveraging the phone's camera, you can instantly see how the items you designed look on yourself, creating a stunning experience.

Showcasing in Decentraland

Showcasing in Decentraland:
The Seamm app goes beyond just trying on digital fashion; it enables you to wear your digital fashion items in Decentraland. By leveraging a transfer feature within the app, you can seamlessly transport digital fashion items into the virtual world, allowing you to showcase your unique style and creativity in a decentralized metaverse.

Exploring the Seamm Marketplace:
The Seamm marketplace serves as a hub for fashion enthusiasts to discover and explore a wide array of digital brand collections. Here, you can immerse yourself in all the details of each collection and find "phygital" items that blend physical and digital elements. Additionally, brand partners may offer exclusive incentives and rewards to the owners of their digital assets.

Building Your Digital Wardrobe:
With access to an ever-growing collection of digital fashion items, the Seamm marketplace becomes a haven for users looking to curate their digital fashion collections. Whether it's unique accessories, trendy outfits, or iconic pieces from renowned brands, the marketplace offers a diverse range of options to suit every style and preference.

Amidst the ongoing digital revolution, the fashion industry is experiencing an unprecedented and profound transformation that seamlessly integrates technology and style. The fusion of virtual realms, immersive gaming experiences, and state-of-the-art technology has unlocked a vast array of possibilities within the digital fashion domain. This evolution extends benefits and bonuses to every fashion consumer, making them the primary beneficiaries of this digital revolution. Join individuals are now reshaping their perceptions and interactions with fashion, erasing the boundaries that once separated reality from the virtual world. We are entering a new reality where the realms of fashion and technology converge to create a compelling and immersive experience for all.