Summary of case studies involving fashion brands that use Web3 loyalty programs in their marketing strategies.
Tech enthusiasts foresee a future where every fashion purchase comes with a wearable digital twin for metaverses and games, driving tech companies to advance this trend
In 2021, the digital fashion market was estimated to be valued at USD 119.52 million. However, it is forecasted to reach an astounding USD 67,635 million by 2028, exhibiting a remarkable compound annual growth rate (CAGR) of 187.6%.
From virtual try-ons to personalized styling experiences, mobile apps are reshaping the fashion landscape by redefining how brands interact with their audience.
In a striking display that ignited a whirlwind of discussion across various social media platforms, the colossal automobile-inspired bags by JACQUEMUS have taken the streets of Paris by storm.
One prominent example is Nike's foray into the metaverse through a gaming experience titled "Airphoria" within the widely popular game Fortnite.
EU strategy on Web 4.0 and virtual worlds, ushering us into the next technological revolution while ensuring an inclusive digital landscape for EU citizens, businesses, and public administrations.
The potential for creativity with digital twins is virtually limitless: brand loyalty program in a few taps, AR Try-on, customization, transfer to virtual worlds, and much more. Let's delve into the details.
Fashion brands now have unprecedented opportunities through Web3 loyalty programs. These cutting-edge initiatives enable brands to gain invaluable insights into their audience, delving deep into their preferences for design collections...
The recent Seamm Insights report unveils a comprehensive analysis of the digital fashion industry subsequent to a global crash in the crypto market in 2022.
In a stunning convergence of technology and fashion, the industry finds itself at the precipice of a digital revolution.
Shudu Gram is a supermodel that resembles the iconic South African Barbie doll. Moreover, she shares the beauty traits of other black fashion icons such as Grace Jones, Naomi Campbell, and Alek Wek. Yet, these likenesses are not casualties.
With a rich history of delivering groundbreaking devices, Apple aims to revolutionize the way we interact with digital content, but it seems to have overlooked an industry that eagerly awaits the advent of augmented reality fashion.
Pride Month is a powerful testament to diversity and inclusivity. Embracing this spirit, Digital Fashion offers innovative ways to express individuality and celebrate the vibrant tapestry of identities.
Recently, Martina Martianova, the visionary behind Seamm, a self-proclaimed "digital fashion wardrobe for virtual worlds," engaged in a compelling discussion with Ethan Peyton, the esteemed host of The Startup Savant Podcast.
Host Grace Robinson engaged in a thought-provoking discussion with Seamm's visionary CEO, Marina Martianova about "Why Your Fashion Business Should Adopt Digital Twins".
The rise of social media, gaming and metaverses has created a new paradigm in the form of the digital fashion industry, utilizing cutting-edge technology to create a unique and immersive customer experience.
Seamm CEO Marina Martianova recently participated in the popular podcast CMO Stories, hosted by Joeri Billast. In S2 E25 of the podcast, Martianova shared her insights and experiences on what inspired Seamm to merge fashion and gaming.
In the age of Web 3.0, characterized by a crowded and rapidly-changing digital landscape, digital twins offer a new way to engage with consumers and build trust by implementing innovative approaches to brand promotion and customer loyalty.
Martina Spetlova, an artist-in-residence at Lee Alexander McQueen’s Sarabande Foundation, has teamed up with Seamm, a US-based start-up, to launch a collection of phygital garments at Selfridges in London...
During the pandemic, fashion brands were compelled to reinvent their methods for generating captivating imagery. In addition to models learning how to DIY photo shoots, a wave of virtual influencers raised.
The rise of social media, gaming, and metaverses has created a new paradigm in the form of the digital fashion industry, utilizing cutting-edge technology to create a unique and immersive customer experience.
The fashion industry is gearing up for a major transformation with the emergence of Web3 technology. As the latest wave in fashion, Web3 promises to bring about a seismic shift in the way the industry operates and engages with consumers...